Who is behind Smellomania?

Ah, yes. Yet another picture of a perfume enthusiast smelling a test strip. I guess it should be in black and white for full impact.

I'm Ieva Ziede. After spending more than a decade studying and working as a professional architect, I decided to change my career path and just follow my passion for fragrances.

I started my YouTube channel in 2020 and created a visual perfume review project called Smellomania. I'm just simply fascinated by fragrances and all the stories they invoke in our minds. Being trained to put all my ideas on paper, I decided to draw whatever came to my mind whenever my nose detected a new perfume.

Watch a video about my whole journey

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